6:45 AM
Most days at Selini start quietly. Coffee. A book. I give myself at least 45 minutes before I start the day. I’ve learned that if I don’t protect that space, the day starts running me instead of the other way around.
7:45 AM
After my little morning ritual, it’s into the office. A lot of my mornings are spent building systems, scheduling content, mapping out the week, organizing the backend of Selini. This is the stuff you don't see, but it’s what allows the brand to grow without chaos.
8:45 AM
Design and schedule! The system I live by. I batch create once a week, newsletters and social, all in one sitting. It keeps the week steady instead of scattered. When the systems are in place, the creative work feels lighter.
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11:00 AM
Time to pack some orders! This week’s favorite? Our March Bracelets.
A small Greek tradition that marks the start of spring. Simple, symbolic, and one of our favorite things to send out every year.
1:00 PM
Post office run, then straight to one of my favoirte coffee spots. Switching enviroments a couple times a week keeps me creative!
3:00 PM
Name a better feeling than a fresh hair cut! Love when my break involves a visit at the Carriage House.
5:30 PM
Had a little extra time before calling it a day so I pulled out a few pieces and shot some flat lays. I keep all of my display jewelry in one bin: same place, every time. It makes creating feel easier. Small systems like that make a big difference!
8:00 PM
Ending the day how it started -- with a little dedicated "me time". Red light therapy mask on and kindle in hand. Our favorite way to unwind and reset before tomorrow begins again.
